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SMOKING LESS SOCIALLY ACCEPTABLE IN YORKSHIRE, SAY FOUR OUT OF FIVE ADULTS - December 2003

Over four-fifths (82%) of adults in Yorkshire think smoking is less socially acceptable than it was at the start of the year, according to new research from the NHS ‘Don’t Give Up Giving Up’ campaign.

Currently, over a quarter of people (28%) in Yorkshire are smokers. However, the research also showed that over half of all smokers across the county (57%) are considering giving up smoking in 2004.

The findings follow a range of 2003 initiatives including a tobacco advertising ban, stark new cigarette pack warnings , a ban on light and mild cigarette branding, and TV adverts on the dangers of secondhand smoke.

And 26% of people across Yorkshire think the 2003 changes will make smokers more likely to quit, with many saying it’s because smoking has become less attractive, appealing or socially acceptable.

John Soady of the Sheffield NHS Stop Smoking Service said: "General attitudes to smoking seem to have shifted, and a lot of people are contemplating giving up for 2004.

"We would urge people considering quitting the habit to call the Sheffield NHS Stop Smoking Service on 0800 068 4490 for support. We offer free support from specialist trained health professionals, and Nicotene Replacement Therapy (NRT) on prescription to help people quit and stay stopped. Many people think they should be strong enough to quit with willpower alone, but probably don’t realise nicotine is as addictive as heroin. The good news is we are here to help."

John continued: "People who contact the service get help tailored to their needs. We provide an expert who will guide them individually throughout the whole quitting process – from preparation to celebration! For example, they can make sure the best forms of NRT for the individual are used, based on how often they smoke. The service also offers practical ways to help keep up motivation. And the programme is totally free."

"Giving up smoking means that the individual is fitter, enjoys better health and has more money to spend on what they want."

To get free help with stopping smoking in Sheffield please call the freephone number on 0800 068 4490. page top