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MUMS-TO-BE SHOWN FINANCIAL BENEFITS OF QUITTING SMOKING - August 2004

Mums-to-be in Sheffield are being shown how much extra money they could have to spend on their new baby, family and themselves if they give up smoking during pregnancy.

The new campaign of ‘ready reckoners’, run by Sheffield NHS Stop Smoking Service’s specialist midwives, aims to help pregnant women and their families stop smoking by giving them examples of things they could buy for themselves and the new baby with the money saved.

For instance, a woman who gives up smoking 20 cigarettes a day, will in one year save £1635.60 – more than enough money for a two year supply of nappies. A couple who smoke 60 cigarettes a day between them would save approximately £4900 if they quit – enough to buy a nearly-new small family car!

Midwife Pam Hancock, who works for the Sheffield NHS Stop Smoking Service said: “People often don’t realise just how much money they spend on cigarettes. A couple who both smoke heavily can spend up to £400 per month on cigarettes, but if they gave up they would have this money to spend on their new arrival, or even to treat themselves”.

One Sheffield couple who successfully gave up smoking are John Alflat and Bianca Veldhuizen, from Shirecliffe. As soon as Bianca found she was pregnant, the couple who were smoking between 30 and 40 cigarettes a day each, decided that they both wanted to quit for the sake of their baby. The couple went to see their GP who referred them to Pam Hancock. Pam worked closely with the couple to help them stop smoking. Bianca and John, now proud parents of 14 week-old son Yoran, haven’t touched a cigarette since.

John said: “Giving up smoking was the best thing Bianca and I could have done for Yoran. It was hard work but we helped each other through the cravings, and now we have the extra cash, which we are spending on putting in garden fences for when Yoran is old enough to play outside. We can now afford to go and see Bianca’s family in the Netherlands too. It’s just great to have that extra bit of money to save for the future.”

Pam and her colleague Jane Grice offer a free, specialist service to pregnant women and their families in Sheffield who want to give up smoking. They hope that highlighting the financial benefits of quitting will help more mums-to-be give up by thinking of the cost to the pocket as well as to their health.

Pam said: “Giving up smoking during pregnancy is one of the best things a woman can do for her unborn child. Stopping smoking will reduce the risk of miscarriage or infant death, and can add an extra five points to their baby’s IQ. It’s also important for partners, husbands and family members to give up smoking if there’s a baby on the way.”

Pregnant women who would like help giving up smoking from Pam or Jane should call the NHS Stop Smoking Service free on 0800 068 4490, or talk to their GP or midwife for more information. page top